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Created at Pinterest
Creative + art direction, design, photography
Pinterest Loosies

Below are some smaller campaigns, digital exeuctions, one-offs, warmups, and scraps!

The “Apology note” social concept was built by Ricardo Baltazar, Maya Wong, and myself as part of our Inspired Education campaign.

It is currently the #1 most saved Instagram post in @pinterest history, and the #2 most engaged. Inspired by the infamous aesthetic of influencer and celebrity “non-apologies” through a screenshot of the notes app.

We took a social-native swing, messaging that Pinterest is still the safest place on the internet—and apologizing for the other guys.

Other social assets made in partnership with Khylie Heins + Monstera.

© Mitchell Wilson, 1992 - Forever
Design, writing, art direction, photo, etc