2022
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PDX
Created at Pinterest
Creative + art direction, design, photography
Created at Pinterest
Creative + art direction, design, photography
Pinterest Loosies
Below are some smaller campaigns, digital exeuctions, one-offs, warmups, and scraps!
The “Apology note” social concept was built by Ricardo Baltazar, Maya Wong, and myself as part of our Inspired Education campaign.
It is currently the #1 most saved Instagram post in @pinterest history, and the #2 most engaged. Inspired by the infamous aesthetic of influencer and celebrity “non-apologies” through a screenshot of the notes app.
We took a social-native swing, messaging that Pinterest is still the safest place on the internet—and apologizing for the other guys.
Other social assets made in partnership with Khylie Heins + Monstera.
Below are some smaller campaigns, digital exeuctions, one-offs, warmups, and scraps!
The “Apology note” social concept was built by Ricardo Baltazar, Maya Wong, and myself as part of our Inspired Education campaign.
It is currently the #1 most saved Instagram post in @pinterest history, and the #2 most engaged. Inspired by the infamous aesthetic of influencer and celebrity “non-apologies” through a screenshot of the notes app.
We took a social-native swing, messaging that Pinterest is still the safest place on the internet—and apologizing for the other guys.
Other social assets made in partnership with Khylie Heins + Monstera.
![](https://freight.cargo.site/t/original/i/47ef7af3e6e18cb4e771feb75b01ef5380a4f5bd90aeb0e035746496cc7fbadf/Poster-Options-05.png)
![](https://freight.cargo.site/t/original/i/3be51ecd2284224038424084f696fe76082eab8492264ea193ecc785a62c6818/Screen-Shot-2022-12-07-at-4.07.16-PM.png)
![](https://freight.cargo.site/t/original/i/723b4f17e8eb12c221819d2ab4fe4f149c3009c7d6386e53f2c08d34764e9d91/Alysse.png)
![](https://freight.cargo.site/t/original/i/bac55aea485e27cee02c2f8c019c74dbdb165d2a7d0837f74174906b2035eded/Screen-Shot-2022-12-07-at-4.07.25-PM.png)
![](https://freight.cargo.site/t/original/i/fb8d28bff984dc40fec7b15ddb61833230cf945016baf4949ebc21866239598e/Pinterest-Creator-Spotlight_9x16_081822_3_2.gif)
![](https://freight.cargo.site/t/original/i/cab3afee8176bba3cbb5ef7076c0da6669c66934525e0be33e5f802b016e55bc/Do-you-Poster.jpg)
![](https://freight.cargo.site/t/original/i/e579a37daaa46d46d89be794e9133e347ae3cac5935a31d695e5fbe2e1a5ef1e/wild-posting-1800-printing-nyc.jpg)
![](https://freight.cargo.site/t/original/i/36ccc7527637df278fbeabd6a846802daf8061cc453799e6bb8ebe502058f2ea/Concept-Name---Key-Art-16_9.png)
![](https://freight.cargo.site/t/original/i/d981f48a4a4597ec7531b8882addefd000de2e95d03d725faed518c74187261a/Screen-Shot-2022-01-06-at-7.48.11-PM.png)
![](https://freight.cargo.site/t/original/i/bc4f4dd2ba1d6c2a0f0f2fbdc786be55d9f0e7ae904e80307a8a129a00cdb807/Screen-Shot-2022-04-27-at-11.54.05-AM.png)
![](https://freight.cargo.site/t/original/i/46c9d2b2fd80b0258dadad84a8937abc4a89b25e133d8484138a45e8a7cd5de9/Kick-Tips.jpg)
![](https://freight.cargo.site/t/original/i/759bec2ed06f22a958a8b0d8c259a00685f68124b04d6e8b9c8667411f85eaef/Poster-Options-16.png)
![](https://freight.cargo.site/t/original/i/98b45316d5d370b36bf5e401e5d65fd960bc04fd681635bb687a0151f2f6820a/Jokes-copy-2.png)
![](https://freight.cargo.site/t/original/i/8c076585a8a6a694c92878011db0d55b9e0b3300d425ca3c15268ac7502b2eec/Mask-group.png)
![](https://freight.cargo.site/t/original/i/c983a3eddaef48c03215d2f497c70b03dac8bae46a1cb5420348b6aee25bc0ee/Calendar-WIP-puzzled-05.png)
![](https://freight.cargo.site/t/original/i/1b14f50f753c0a37e76a37c20fa0dce974ad7ee311d0d31a802e9f5167607cde/Story-6.png)
![](https://freight.cargo.site/t/original/i/8549e6b59339f2a79a93ddec4af19974626c3967f417286336558358db6f44c3/Kelly-Wearstler-Static-Episode-Slide.jpg)
![](https://freight.cargo.site/t/original/i/e1540615cb750487d71dab6cc51270dbf86511aef836c94d784657f45f99aee6/Poster-Options-04.png)
![](https://freight.cargo.site/t/original/i/ffe8e2daa6efea32f1a720e74db707f13269110eec6a6121679c8886dddf8ed1/Mat-Sanders-Static-Episode-Slide.jpg)
![](https://freight.cargo.site/t/original/i/2e76161ee5a374a870306b9165e3b56dbe3c03f6c4cf6749dcd8f25a3b2b3aaf/Artboard-1.png)
![](https://freight.cargo.site/t/original/i/917d0ac7db694c3d125f6e52a35ce42430c343f3ad2702f49cbca627ea8270d9/Poster-Options-03.png)
![](https://freight.cargo.site/t/original/i/bb8d3e5fd187c2f01c7b175ca60ab6b36327b835b9b0ba7f95e55c61e9a5e78a/Cotton-tote-Red.png)
![](https://freight.cargo.site/t/original/i/3005eacdf73209fc915a8e5db1f22dfadf380d28db101ab2424ef3a90bb5c84b/Screen-Shot-2022-06-03-at-3.15.41-PM.png)
![](https://freight.cargo.site/t/original/i/f8efebe8ff79a072221d56a80fa1cc85b8c3029d8bcc56e126044ddabf8be688/Screen-Shot-2022-04-27-at-11.50.58-AM.png)
![](https://freight.cargo.site/t/original/i/a869f8fdac9f2f43b8956c03047848df06d5eca3ee237a68eecb0dc36bb648ed/Poster-Options-01-13.png)
![](https://freight.cargo.site/t/original/i/14f0579fd25dd9ef24634063b82d0b00b55f30217f3cbe7f45f1b3e247561c8e/66.png)
![](https://freight.cargo.site/t/original/i/1dd9100fbf45d33428ae2cbc712248503e8ad1c3369bda58f335116b695e57b0/Large-text_-Centered-3.png)
![](https://freight.cargo.site/t/original/i/22791c0e0ed41fa91982c29537cf1e9b698d24e401c61ab4c85de0bc341a6398/Kicks-Poster.jpg)
![](https://freight.cargo.site/t/original/i/5232265b600923edd73cf80777dc488c920978ad63b3d019f135366cab794e6e/Poster-Options-01.png)
![](https://freight.cargo.site/t/original/i/230e75a72112c7caaba62d864986fbf0e5f90de3fd787f75132120b891a37c49/Varsity_Jacket_Mockup_v01.png)
![](https://freight.cargo.site/t/original/i/5471989455b0f5316260496cf4a38bfde32f9d3942ce74e0f34dccbeb4455c8a/Screen-Shot-2022-12-07-at-4.08.43-PM.png)
![](https://freight.cargo.site/t/original/i/701034f7e394e3b7cd8a471840036adb789825b2b37708b25ec0d335e41644d7/Woman-Portait-Poster.png)
![](https://freight.cargo.site/t/original/i/398bcc005f42b1b02158a90fe37a399c3b88cc3c56bc4403829f79c4d7399f1d/Poster-Options-02.png)
![](https://freight.cargo.site/t/original/i/1e2b40b092167d77ea7cbe2392b1c13cb9612c192449c6c181c0ac33fbe5d86d/Kai.png)
![](https://freight.cargo.site/t/original/i/f65fc296c407806b640aeaf0b89e924b80fcd4186c9aea2e5ed734263aae437f/IG-Story-2.png)
![](https://freight.cargo.site/t/original/i/addb702f1635611b437b35a516cc236aa3f9e0f29e9d3acad15ec6c3007ea973/Twins.png)
![](https://freight.cargo.site/t/original/i/ad7b5249511b0369f71c189be8fe390177a7c85a8739e3611d724af84bc0c25c/Story-7.png)
![](https://freight.cargo.site/t/original/i/b41043d69af273dbaace1e6d3c486434a34f7b3859a1c3aa34da4298955c77c4/Sparkle-Poster.jpg)
![](https://freight.cargo.site/t/original/i/bf37fcd4c36d0b20d4685d57275d1f20cbb7da0f151b252851161b99f65d7290/Screen-Shot-2022-01-06-at-8.06.13-PM.png)