2025
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Creative Partners: Invisible Dynamics and Olivia Malone and Fanny & Rory.
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Creative Partners: Invisible Dynamics and Olivia Malone and Fanny & Rory.
PDX—LA
Created at Nike
Narrative direction, writing, photo direction
Created at Nike
Narrative direction, writing, photo direction
Nike ‘Comfort Zones’
Social-first editorial series extending the launch of the Nike Vomero 18 with a focus on gen-z women. How do you get honest answers out of someone? Make them comfortable.
The Idea: Comfortable shoes. Uncomfortable questions.
Extended across YouTube, TikTok, Instagram, Pinterest, and paid digital. Also delivered a partnership and challenge on Strava.
Social series directed by Fanny & Rory.
Supplemented by photo direction shot by Olivia Malone.
Created with Kris Cantrell and Ean Lensch
Social-first editorial series extending the launch of the Nike Vomero 18 with a focus on gen-z women. How do you get honest answers out of someone? Make them comfortable.
The Idea: Comfortable shoes. Uncomfortable questions.
Extended across YouTube, TikTok, Instagram, Pinterest, and paid digital. Also delivered a partnership and challenge on Strava.
Social series directed by Fanny & Rory.
Supplemented by photo direction shot by Olivia Malone.
Created with Kris Cantrell and Ean Lensch
